Portfolio. Work that makes me proud

Left / Right
Left / Right
Left / Right
Left / Right
Left / Right
Left / Right
Left / Right

Left / Right

Our brief for ASICS SportStyle was to increase pre-season orders; foster advocacy for the brand and deepen understanding of our ‘What’s a left without a right?’ print campaign.

We could not afford to shout, instead we turned to the worlds’ coolest street-style bloggers to help spread our ASICS SportStyle message.

We created unique one-off models and separated them into Left and Right halves. These were randomly paired and sent to the bloggers, who had to engage their readers to find the their ‘other half’.

We sparked a global, digital treasure hunt.

     

Factsheet

  • 18% increase in pre-order sales (13% above target)
  • Blogger coverage including Twitter and Facebook engaged over 200,000 people
  • Exposure at Bread&Butter generated exposure worth millions

What I worked on

Online Media Strategy

Integrating marketing communication by knowing the audience. Who they are and where they hang out. Media flighting, targeting and channel identification

Web Development

Turning strategies and creative into a suitable web presence. From HTML5 experiences to turn-key contest platforms. CMS integration and maintenance, build to last or just for one campaign.

http://janpeter.wiersma.me/assets/storage/logos/ASICS.png ASICS logo
ASICS

ASICS is a Japanese athletic equipment company. ASICS produces professional footwear and sports equipment designed for football, running, netball, tennis, badminton, squash, martial arts, cricket, golf, wrestling, track & field, cross-training, volleyball, korfball, cheerleading, lacrosse, and for many other sport disciplines. In recent years their running shoes have often been ranked among the top performance footwear in the market.

Left / Right - Sportstyle Left / Right

Our brief for ASICS SportStyle was to increase pre-season orders; foster advocacy for the brand and deepen understanding of our ‘What’s a left without a right?’ print campaign.

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