Left / Right
Our brief for ASICS SportStyle was to increase pre-season orders; foster advocacy for the brand and deepen understanding of our ‘What’s a left without a right?’ print campaign.
We could not afford to shout, instead we turned to the worlds’ coolest street-style bloggers to help spread our ASICS SportStyle message.
We created unique one-off models and separated them into Left and Right halves. These were randomly paired and sent to the bloggers, who had to engage their readers to find the their ‘other half’.
We sparked a global, digital treasure hunt.