When you’re in a club, at a gig, in a bar or at a festival and want to share the moment – NightTag it. At the touch of a button NightTag lets your friends know where you are through geolocation, shares a photo, and what you’re listening to using automatic music recognition – all in one Facebook post.
NightTag is the world's first social music app, designed to help people capture their nightlife experience in one place. It combines images of the night, with the music that is being listened to, in the place where it is playing - and posts it all onto a user's Facebook Timeline.
NightTag allows users to take a photo, while its music-recognition software identifies the song playing and the smartphone's GPS pinpoints the location. NightTag then posts all three elements onto the user's Facebook Timeline in one, cohesive NightTag photo post. Amsterdam Worldwide has built NightTag to also act as a portal into electronic music. The Streaming page hosts electronic music radio channels, including international dance DJ, Ferry Corsten's weekly Countdown podcast. Amsterdam Worldwide worked with Corsten and Olmeca in 2011 to launch BE THE DJ, an international search for talented young DJs.
Available on iOS, Android and BlackBerry through the Apple iTunes App store, Google Android Market and RIM BlackBerry World. Check out the intro film below or on the NightTag website at http://nighttagapp.com/
This project was developed and executed as a joint-venture between Pernod Ricard Mexico and Amsterdam Worldwide. Amsterdam Worldwide still retains 50% of the IP and usage rights.
NightTag uses MusicDNA music recognition engine, Amazon EC2, S3 and RDS services, full API support, push notifications and is produced, run, hosted and activated in-house.