Portfolio. Work that makes me proud

Tansu
Tansu
Tansu
Tansu
Tansu
Tansu
Tansu

Tansu

Launched in February 2010, the Tansu campaign is the fourth edition in our award-winning series of larger-than-life sculptures created for Onitsuka Tiger.

Taking cues from ‘puzzle box’ cabinets created for the Samurai, it took a team of expert Japanese craftsmen from a ninth-generation Tansu workshop over four months to craft the one-and-a-half metre long Tansu-inspired wooden sneaker, using traditional methods.

By focusing on the unique heritage and authentic Japanese credentials of the Onitsuka Tiger brand, as summarised in the agency’s Made of Japan strategy,we created something so unique that it intrigued and engaged consumers the world over, and reinforced the brand’s international iconic status.

The story of the wooden sneaker spread around the world, appearing in thousands of blogs, tweets and magazines. Interest in the collection went up 20%, direct traffic (WOM) increased 40%, and referral traffic jumped 152%. Unique visits to onitsukatiger.com grew 125%, while total traffic saw a massive increase of 460%.

     

Factsheet

  • Unique visits to onitsukatiger.com grew 125%, while total traffic saw a massive increase of 460%
  • Interest in the collection went up 20%
  • Direct traffic (WOM) increased 40%
  • Referral traffic jumped 152%
  • At the 2010 Cannes Lions Festival, the campaign won a Gold Design Lion

What I worked on

Web Development

Turning strategies and creative into a suitable web presence. From HTML5 experiences to turn-key contest platforms. CMS integration and maintenance, build to last or just for one campaign.

Client and Project Services

Client management, day to day and service. Full project management from strategy, creative review, scoping, budgets and team management to full delivery and service.

http://janpeter.wiersma.me/assets/storage/logos/OnitsukaTiger.jpg ASICS logo
ASICS

Onitsuka Tiger is one of the oldest shoe companies in Japan, tracing its history back to the formation of Onitsuka Co Ltd in 1949 when the 32 year old former military officer, Kihachiro Onitsuka started his company with the hopes of raising postwar youth self-esteem through athletics

Tansu - Art of the Samurai Inspires Onitsuka Tiger 2010 Brand Campaign

Launched in February 2010, the Tansu campaign is the fourth edition in our award-winning series of larger-than-life sculptures created for Onitsuka Tiger.

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