Portfolio. Work that makes me proud

Visual Life
Visual Life
Visual Life
Visual Life
Visual Life
Visual Life
Visual Life
Visual Life
Visual Life
Visual Life
Visual Life
Visual Life
Visual Life
Visual Life

Visual Life

To support the launch of Intel’s 2nd Generation Core chip, its most important product in years, we needed to connect with a broad consumer base, and convince them that our “Visibly Smart” processors ought to be a big part of their lives. These consumers are not technical. They don’t understand jargon. However, they do live increasingly visual lives. And they depend on us more than ever. But how do you remind them of just how important the Intel Core chip is?

Our solution? We shifted the focus from a chip that Intel makes...to what that chip makes possible. And that made all the difference.

We wrote the strategy; set out a communications plan from launch events at CES to global social media engagement and blogger outreach; navigated the cultural and linguistic waters, and set a high bar by producing key central creative work - notably a series of short films profiling ordinary people who had done extraordinary things..with a little help from Intel. Not ads but stories of people leading genuinely inspiring visual lives. Doing things that just yesterday were simply not possible - without Intel.

Then we set out on a truly global journey that included our partners in market around the world. Rather than create a one-size fits all campaign, we created a storytelling content platform that enabled countries to embrace the campaign and make it their own.

The Visual Life campaign consisted of a central digital platform that markets could adapt and make their own. And the markets did - In store, with partners, promotions, and close to their own consumers.

Utilizing online, contest, film branded content, as well as events, TV and other channels, we garnered amazing results. Most important of all we invited consumers themselves to share their own visual lives.

And share they did. With us. With their own friends. With the whole world. In just over 8 months we had over 37 million consumers engage with us in 198 countries. People who chose to spend time with Intel.

     

Factsheet

  • Rollout in 12 Countries
  • Viewed in 198 countries
  • 3000 User Submissions
  • 37 Million views

What I worked on

Client and Project Services

Client management, day to day and service. Full project management from strategy, creative review, scoping, budgets and team management to full delivery and service.

Web Development

Turning strategies and creative into a suitable web presence. From HTML5 experiences to turn-key contest platforms. CMS integration and maintenance, build to last or just for one campaign.

Brand Strategy

Focus on brand stories, brand platforms and online extensions. Translation from theoretical strategy to executional territories.

Online Media Strategy

Integrating marketing communication by knowing the audience. Who they are and where they hang out. Media flighting, targeting and channel identification

http://janpeter.wiersma.me/assets/storage/logos/Intel.jpg Intel Corporation logo
Intel Corporation

Intel Corporation is an American multinational semiconductor chip maker corporation headquartered in Santa Clara, California. Intel is the world's largest and highest valued semiconductor chip maker, based on revenue.

Visual Life - Visibly Smart Performance for Your Visual Life

To support the launch of Intel’s 2nd Generation Core chip, its most important product in years, we needed to connect with a broad consumer base, and convince them that our “Visibly Smart” processors ought to be a big part of their lives. These consumers are not technical. They don’t understand jargon. However, they do live increasingly visual lives. And they depend on us more than ever. But how do you remind them of just how important the Intel Core chip is?

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