A shortcut to Inspiration


Scalpel is a biannual publication created for an exclusive audience of 600 top executives at Pernod Ricard. Its role is to inspire creative collaboration with the best emerging talent in photography, film, art, technology, music, fashion, design, retail and gastronomy.

Walkthrough Video

limited print copies
people globally with access
contributors per edition

Detailed Description

A shortcut to Inspiration

Scalpel brings together twelve thought leaders, or ‘Surgeons’, from the worlds of photography, film, art, technology, music, fashion, design, retail and gastronomy. Surgeons present a profile of their top five up-and-coming talents who they predict will breakthrough in the next 24 months to inspire creative collaborations between Pernod Ricard and the very best emerging creative talents.

Scalpel is a practical tool. It includes a directory so that the talent featured can be contacted and creative collaborations formed. The publication is supported by a website, events, workshops and an annual creative excellence award

Check out some visuals

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My Experience

I worked on bringing the printed editions to live online in a highly visual but fully searchable archive, available just to those who should have access

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