With about 20 years of experience in entrepreneurial, managerial, technical design, development, adtech, M&A, and commercial roles - I've seen my fair share of interesting domains. Most importantly, I'm always on the lookout for new challenges.
My assignments usually go one of two ways: key projects essential to the business, or plumber jobs - fixing the bare bones that no one wants to touch. I love both because both can add tremendous value.
Pretty easy-going but driven for results. Considered direct in communications but with an optimistic outlook for possibilities. Programming is both a tool and a hobby.
Talented strategist who does his best work behind the scenes and across the business. Prefer to work with small but skilled teams. Focus and results are key, providing clear objectives and goals.
Working well with people, but prefer to manage teams only during build-up - there are better people managers out there who prefer to grow and nurture the potential
A keen sense for business processes and commercial implications allows me to talk, plan and execute across all parts of a company - from C-level to team dailies. Setting the stage, scoping the problem, planning resources, and day-to-day execution.
From inception to execution. Bringing commercial viability and development power to industries such as banking, SaaS, advertising, crypto, and travel. With my in-depth development and infra knowledge, this comes to shine in tech-driven environments.
Translating growth ambitions into measurable executions plans; combining agencies, online and offline with attribution, tracking, and integration. Been there done that with retail, mobile, TV, SEO, SEA, social, and even good old print.
I love phases in the company where change is the norm - it allows people to get in the mindset where it's OK to break things and rethink how things are done. My expertise is to challenge the norm, pushing people to rethink the problem and start acting accordingly. If it still feels comfortable, you're not doing it right 🤨
University of Twente and Groningen
With one of our team.blue storage products running into LCM issues, we turned it from free to paid within 3 months, generating millions in extra revenue while keeping the userbase happy 🤗
Customer Data Platform
With the introduction of Segment at bunq, we finally consolidated all of our user interactions from all channels into one manageable and extendable platform - insights, results and objective measurables unlocked 👀
Based on user feedback and backed by data, we launched bunq Premium - driving a new level of user growth numbers 🤯
2019 - present
M&A integrations and Growth
Buy and build execution with integration, innovation and local hero brand focus - currently in the cleanup and efficiency phase 🧹
2016 - Present
The key objective was to launch, grow and learn - hypergrowth ongoing 🚀
2015 - 2016
Thomas Cook Group
One consistent message
Bringing all the global brands together under One Campaign and providing a centralized editorial content desk
2008 - 2015
Turning a classic agency into a digital agency - covering clients of all sizes and shapes
I got to work on a lot of cool brands, adding something unique to each one.
+31 6 3493 5000
2511 DK The Hague