Jan Peter Wiersma
I connect business, product and technology—and take on the awkward problems that fall between teams. Sometimes that means shaping a product. Sometimes it means fixing the plumbing that makes it work.
41
Completed Assignments
19
Happy Clients
2
Awards
I've spent more than 20 years building products, growing businesses and bringing organisations together, across banking, internet services, advertising and travel.
My work often starts where commercial ambition meets practical constraints: what customers need, what the technology can deliver, what the numbers support, and how the teams will get there. I help connect those pieces and stay involved through execution.
I use AI to improve the speed and quality of my work—asking the right questions, challenging assumptions and applying my own judgement to the answers.
I'm easy-going, direct and optimistic about what can be made better. Programming is both a working tool and a hobby—which helps when the conversation needs to move from a business case to the details of how something actually works.
October 2026
Currently building
Personal side project · Founder and builder · Public beta
Alongside my regular work, I'm the founder and hands-on builder of strackt. My personal side project manages applications on customer-owned servers, using reproducible NixOS infrastructure. I handle product strategy and implementation, covering deployment, maintenance, backups and recovery.
See it in action: My side project's website runs on strackt, with a walkthrough of deployment, previews and rollback.
Ongoing work
team.blue Netherlands · Mass market and IaaS
I'm working on Budget 2027 across all of team.blue Netherlands, covering both mass market and IaaS. Alongside the budget, I'm developing value creation and value pricing initiatives, connecting commercial ambitions with product plans, financial assumptions and delivery.
I work across commercial strategy, product development and technical delivery, turning difficult problems into clear decisions and workable plans.
I lead teams through build-up and transformation: setting direction, making responsibilities clear, resolving dependencies and helping people move forward together. I enjoy working closely with small, skilled teams and staying involved in the details that determine whether a plan succeeds.
I connect customer needs, packaging, pricing and business cases, then work through what delivery and migration will require.
I turn product ideas into working software and infrastructure, staying involved from product decisions through implementation and ongoing operations.
I lead changes that cross teams, systems and brands, making responsibilities clear and keeping customer transitions part of the plan.
I use revenue, retention and cost models to test whether a proposition is viable, keeping assumptions and forecasts separate from measured outcomes.
I bring established experience across digital and traditional channels, connecting campaigns with attribution, customer data and measurable results.
University of Twente and Groningen
Computer Sciences
The Netherlands
2019 - Present
team.blue
Commercial product strategy and integration
I connect commercial strategy with product and delivery across the Dutch brands—from OneVPS and brand integrations to budgets, value creation and pricing. I work across teams and stay involved through execution.
2016 - Present
bunq
Growth and subscription strategy
I helped launch Premium and introduce Segment. I'm now exploring subscription packaging, customer value, retention and contribution economics, distinguishing paying customers from plan memberships. This work is exploratory; no redesign has been approved or launched.
2015 - 2016
Thomas Cook Group
Global campaign and content operations
I helped unite global brands under one campaign and establish a central editorial content desk.
2008 - 2015
Amsterdam Worldwide
Digital strategy and advertising
I helped move a traditional advertising agency towards digital, connecting creative work with technology and measurable results.
2025–2026
OneVPS — a simpler commercial proposition
I designed OneVPS's commercial proposition: simpler packages, competitive entry pricing, flexible add-ons and shared or dedicated performance. I connected pricing, migration planning and commercial viability. The teams launched the product in 2025.
Completed
One Managed — bringing iXL and Proserve together
I led the completed iXL/Proserve integration, covering the proposition, customer journey, organisational integration and employee consultation. With the teams, I coordinated technology, provisioning and billing consolidation, customer transitions, and non-core service migrations.
2024
Pricing and Value
Implementing a consistent pricing and value strategy across our brands and products 🙉
2022
Brand Consolidation
Aligning our IaaS portfolio by bringing our Openstack offering into our techy 🤓 focussed TransIP brand. A perfect fit and great extension to our customer journey
2021
Product Revival
With one of our team.blue storage products running into LCM issues, we turned it from free to paid within 3 months, generating millions in extra revenue while keeping the userbase happy 🤗
2019
Customer Data Platform
I helped introduce Segment at bunq, bringing customer interactions across channels into one platform for shared insights and measurement.
2017
bunq Premium
I helped shape and launch bunq Premium, using customer feedback and data to develop the paid offering.
I got to work on a lot of cool brands, adding something unique to each one.
+31 6 3493 5000
janpeter@wiersma.me
The Hague, Netherlands